Be aware that ByteDance permits Entrepreneurs to focus on TikTok ads to people aged thirteen and above through its advertising equipment, but these resources only present audience data for customers aged 18 and previously mentioned.
You’ll find our finish Digital 2024: Hong Kong report from the embed below (Click this link If you're able to’t see that, or If you're able to’t alter the slides).
As we mentioned in the Fb section over nevertheless, alterations within the audience arrive at figures published in Meta’s advert arranging applications usually do not always correlate with General changes in its platforms’ active user bases.
Nonetheless, Meta has produced vital adjustments to just how its marketing resources report viewers get to data above latest months – which includes generating sizeable revisions to its foundation viewers data for Fb – And so the figures demonstrated in this article may not be specifically comparable with figures revealed in our prior experiences.
To be a result, modifications in advert attain may not essentially reveal any adjust during the System’s Total user foundation.
The volume of social media marketing customers in Hong Kong Firstly of 2024 was akin to 86.2 percent of the overall populace, but it really’s crucial to strain that social media people might not characterize exceptional people (see our comprehensive notes on data to discover why).
Data printed by Ookla reveal that internet users in Hong Kong could have expected the subsequent Connection to the internet speeds In the beginning of 2024:
However, it’s vital that you pressure that these promoting achieve figures usually are not similar to monthly Energetic consumer figures, and there may be meaningful variances in between the scale of X’s advert viewers and its complete Lively consumer foundation.
You’ll also discover the whole Digital 2024 report for Hong Kong within the “full report” section underneath, but we’ll begin by having a look on the important headline figures for Hong Kong this yr.
Having said that, it’s crucial that you tension that these promoting arrive at figures never stand for monthly active person figures, and there may be significant differences involving the size of Snapchat’s ad audience and its full active consumer base.
▶ Trying to find a lot more Instagram stats? Click here to investigate our in-depth Instagram data For each region in the world.
The corporation’s often revised figures propose that Instagram’s advertisement access in Hong Kong was similar to 49.4 p.c of the overall inhabitants Firstly of the calendar year.
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Nevertheless, it’s well worth noting that X infers its customers’ gender, by analysing indicators such as the identify that end users enter within their profile, as well as their broader exercise to the platform.